Our Story

Baby Be Hip was established in the Philadelphia area by Colleen Mook in 2002 after the birth of her first child, with the goal of putting a stylish and fun spin on essential items for new moms. From its origins in her Bryn Mawr, Pennsylvania, basement with a single product—the ever-popular personalized burp cloths—the business has grown into a 2,500-square foot facility in Horsham, Pennsylvania, with several employees, dozens of products, and thousands of customers.

Baby Be Hip. which provides personalized baby gifts in Philadelphia and beyond, operates on a foundation with four cornerstones: (1) our merchandise is high quality, (2) ordering and follow-up is easy, (3) customer satisfaction is our ultimate goal, and (4) we give back to our community. We have regularly donated products and profits to select organizations through the years, including hospitals (e.g., The Children’s Hospital of Philadelphia), schools (e.g., Easter Seals), and various charities (e.g., National MS Society and Cradles to Crayons).

Take a behind-the-scenes look at the magic behind Baby Be Hip and hear from some of our customers:

Meet Our Team

Colleen Mook - Founder and CEOColleen Mook, Founder and CEO


Colleen Mook is the Founder and CEO of Baby Be Hip, an online retailer of personalized baby gifts. Colleen established Baby Be Hip outside Philadelphia in 2002 after a successful early career in reinsurance in New York and Philadelphia. A graduate of Villanova University and Mount Saint Joseph Academy, Colleen lives in Horsham, Pennsylvania with her husband, Brad, and their four children.

In addition to raising her family and managing her responsibilities as CEO of Baby Be Hip, Colleen takes an active role in her community, advising, speaking and mentoring young women and aspiring entrepreneurs. She also speaks on her experiences with the special needs of her daughter Ellie and educating others about differences, respect and tolerance.

Colleen regularly appears in the media and on conference panels. She and her business have appeared on the TODAY Show and Good Morning America as well as many regional television features, and in American Baby Magazine, Baby Talk Magazine, People Magazine, Child Style, and Essence Magazine.

Colleen is a winner of several small business awards, including American Express OPEN and Count Me In’s Make Mine a Million $ Business, the Lifetime Mom’s Spark and Hustle Small Business Award, and Sam’s Club and SCORE Small Business Award.

Colleen’s first e-book, Overcoming Obstacles & Creating Success provides six tested tips for balancing the challenges of daily life with the pursuit of goals and dreams. See more here.

Shukran Samsudeen - Premier SeamstressShukran Samsudeen


Shukran is a premier seamstress who has created beautifully sewn and embroidered products for Baby Be Hip for more than eight years. Shukran loves creating personalized baby gifts that will stand the test of time and bring joy to parents. Shukran hails from Sri Lanka and lives in Ardmore, Pennsylvania, and has a loving husband and three beautiful children.

Shukran is also an accomplished cook who specializes in Sri Lankan and Indian dishes and makes the most fabulous fish cakes.

Patti Durkin - Embroiderer

Patti Durkin

Meet Patti, one of our expert embroiderers at Baby Be Hip! Since joining the team at Baby Be Hip in May 2012, Patti channels her years of sewing to embroider beautiful gifts for the Baby Be Hip customers. She also lends her creative eye and product experience to assist with design, production, and product development.

Patti resides in Abington, PA and enjoys reading, gardening, and spending time with her four older children.

Beth Brown - Product MarketerBeth Brown

Beth is the newest member of the Baby Be Hip team, joining in February 2014. She channels her creative side to assist with marketing strategy, product development, order fulfillment, blogging, and much more! A mom of three girls, Beth and her family enjoy going to the shore to surf and fish, going to the mountains to ski, and are constantly creating whether baking, painting, or drawing! Read more about Beth in her blog post here.

Susan Brereton - Graphic DesignerSusan Brereton

Our newest team member, Susan Brereton, lends her years of experience and creativity to Baby Be Hip as an assistant in design conceptualization, bucket designs, photography and web site maintenance.

Susan enjoys travelling with her husband and three teenage children.

Brad Mook - Chief Financial OfficerBrad Mook

Brad co-founded Baby Be Hip with Colleen and serves as the company’s chief financial officer. He is an investment manager with SEI Investments by day, and was an equity research analyst for 15 years prior to joining SEI. Brad has earned the Chartered Financial Analyst (CFA) designation and a degree in Political Economy from Williams College. He is also a co-founder of Sunshine Hope, an enterprise focused on empowering kids to overcome challenges and become happy, fulfilled adults. Brad lives just outside of Philadelphia in Horsham, Pennsylvania, with Colleen and their four children.

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