Our Story

At Baby Be Hip, we promise you’ll always leave with a smile!

“What’s the baby's name?” That’s the question new parents get asked over and over. At Baby Be Hip, we’ve been helping new parents answer that question since 2002 by providing beautiful and unique personalized baby gifts that allow them to display the baby’s name with pride.  

By providing high-quality products and outstanding customer service, we aim to WOW! and delight each and every customer. Our gifts include a handwritten gift note and free gift packaging, we email you a picture of your order before it ships, and we send order updates every step of the way. You are in good hands with us!  We want to make gift giving easy for you while still sending the perfect baby gift to your favorite little ones. If we don't WOW you every time, please let us know! 

My first child Molly was my inspiration for the business.

When Molly was born, I was so proud of her and the name we had chosen that I wanted her name on everything. I couldn’t find cute personalized stuff, though, so I decided to start Baby Be Hip! That’s the short version of how Baby Be Hip came to be. Want to know more? There's a lot more to the story below.

 We’ve come a long way from nights and naps! 

I was fortunate enough to be a SAHM (stay at home mom) with my first child, Molly. I was loving being her mom and being home with her, but after about 6-9 months I started getting a little antsy for something more for me. I've always been one with lots of energy and I remember not feeling quite fulfilled, so I was looking for something else. I knew I didn't want to go back to my corporate job but I wasn’t sure what to do. I debating whether to take $5,000 and invest it in the stock market or to use it to start a company. Guess which way I went? Yup, a company. I grew up in an entrepreneurial family where there was a lot of hustle and hard work and happiness, and I realized I had a burning desire to build something. So I started Baby Be Hip.

Molly was a baby that spit up A LOT, so I never had enough burp cloths. But I also wanted them to be stylish, fun and (of course) personalized. Molly was just about one when I decided to go for it and created Baby Be Hip. It started in my suburban Philadelphia basement with a single product, the ever-popular personalized burp cloths. I loved the idea of ordering online, because as a busy mom I realized how difficult it was to get a baby dressed and out the door, let alone go shopping for baby gifts. And while basic burp cloths are everywhere, it’s hard to find the perfect, stylish monogrammed burp cloths.

I started it as an online business because, quite honestly, I still wanted to be able to do my thing (for the most part) at home and not be tied to a brick-and-mortar store. When I started online back in 2002, most people didn't even know what an e-commerce store was and the majority of people still went out shopping for baby gifts. Can you believe that today? I knew there had to be a better way. I wanted to design the company for someone like me, a busy mom who wants to do it all online and know that the gift will be beautiful and well received. Over our nearly 15 years, we've grown out of my basement and actually moved a few times, and we are now in a 2,500-square foot facility in Horsham, Pennsylvania. I now have a handful of awesome employees, dozens of terrific products, and thousands of customers who I am grateful for every single day.  All of our items are personalized with love right here in the USA!

The business was a nights and naps business for many years and, fortunately, I have always had excellent employees to help run the day-to-day as my life ebbed and flowed. It's been quite a journey of motherhood with me; if you want to learn more about that be sure to read the Colleen's Corner section of the blog or come join me on my Be Bold, Be Brave, Be YOU! podcast.  Today I have four relatively healthy children all in school (yay!), so I have more time to devote to the business. And it's hard to believe Molly's 15 now (gulp)!
The Mook Family

The things that matter most…

  • Being kind to each other is the premise of our tagline “Always Leave Them Smiling”. It is important that we are kind to each other, to each other at Baby Be Hip, to our customers, to our vendors and really to everyone. It's so much easier to smile than frown, and there is so much good that comes from a smile. 
  • Supporting others that are not as fortunate as us. Cradles to Crayons, a charity we have supported for years, is near and dear to our hearts here at Baby Be Hip. We are a drop-off location for gently used baby and children's items, which Cradles to Crayons pass along to families in need. You can learn more about what they collect and where you can drop things off here. Over the years we have supported a number of other charities and causes and we always try to help out when we can. We have even been told we are "a company with a conscience", a statement that makes me really happy! 
  • Lifting others up. I strongly believe in empowering women and young girls. I believe we are stronger together. Enough said, right? 
  • Excellent customer service because you deserve only the very best! 
  • Beautiful baby gifts that are made especially for the special little ones in your life. 
Baby Be Hip Company Pledge: I Will Do My Best To... be consistent and reliable, under-promise and over-deliver, treat the business as my own, take initiative, admit when I make mistakes, always be improving, stay true to our vision, focus on execution, have fun at work and Alway Leave Them Smiiing!

And here are the people that make it all happen:

Meet the team that puts together each order from beginning to end!

Colleen Mook


Shukran Samsudeen

Premier Seamstress, Joined the team in 2002

Originally from: Sri Lanka
Currently lives in: Armode, PA

Role at BBH: Our seamstress from the beginning, Shukran continues to sew our ribbons and burps.

When not working: She enjoys spending time with her loving husband, three beautiful children and now, her first grandchild!

Fun Fact: She is also an accomplished cook who specializes in Sri Lankan and Indian dishes and makes the most fabulous fish cakes.

Patti Durkin

Embroiderer, Joined the team in 2012

Originally from: Atlantic City, NJ
Currently lives in: Abington, PA

Role at BBH: I am the embroiderer and responsible for making sure all of the embroidery is done beautifully for our customers.

When not working: I love to spend time with my first grandchild, a beautiful baby girl Claire, and just love watching her stretch and grow. She is just three months old right now.

I’ve also been busy making baby quilts for Claire and all my grandmom friends I know having their first grandchild. I love all of the HGTV shows. And I love country western music, especially Blake Sheldon.

Favorite song at the moment: Tim McGraw’s ‘Humble and Kind’

Fun Fact: I love to read mystery and suspense novels, especially James Patterson.

Keri McDaniel

Graphic Designer, Joined the team in 2015

Originally from: Albany, NY
Currently lives in: Jamison, PA

Role at BBH: Mostly marketing and production of anything using our ‘Beast’ of a printer, and occasionally a little shipping or customer service too.

When not working: Lately a lot of prepping for, participating in and/or attending friends weddings.

But when I get a break from that, I’m at home creating. Sometimes that means I’m in the kitchen trying a new recipe; other times I’m in my crafting corner, making hair bows to sell in my Etsy shop or teaching myself how to use my sewing machine.

Words to live by: “Because you don’t need to own the universe, just see it. Have the privilege of seeing the whole of time and space. That’s ownership enough.” -The Tenth Doctor

Fun Fact: I opened my Etsy shop in 2013 with several pairs of hand painted galaxy sneakers. I didn’t get my first sale until I started making hair bows.

Find me at: Quirk + Sass Creative

Elaine McFarlin

Seamstress, Joined the team in 2016

Originally from: Hatboro - Warminster area
Currently lives in: Warminster, PA

Role at BBH: Seamstress for the ribbons and burps

When not working: I work every day but take breaks for my hobbies. My main means of support is by being a building inspector for mortgage companies. I have been doing this for 15 years.

I was an art student for 4 years of high school and one year of college and a math major. Since losing my son over a year ago, I have decided to surround myself in art. I love, love, love to draw pastel animal portraits and am also learning oils. I have been coming into contact with people who are helping me move in the right direction. BBH is a perfect place for me to share in my love of sewing with some wonderful girls!

Favorite song: ‘Let It Be’ by the Beatles

Fun Fact: I love to paint, draw, sew and read. I’m taking classes in pastels and oils.

Find me at: Fine Art by Elaine Marie 

Dette Franco

Marketing, Joined the team in 2016

Originally from: native born Filipino
Currently lives in: Cebu City, Philippines

Role at BBH: Taking care of BBH SEO as one of its marketing channels and will perform CRO on its sale pages.

When not working: I try to catch up on sleep! Aside from that, I read up a lot and spend time with my brothers and their kids, and I always visit my Dad. We talk and I help out with his ministry. He is a pastor. I go out with close friends occasionally, too.

I’m a trained online marketer and have been an advertising practitioner for over 10 years. I have been helping small business owners and solopreneurs doing digital marketing since 2011 as a freelancer.

I am a product of all three states/islands of the Philippines - I was born in Luzon, grew up in Mindanao, and have spent my adulthood is Visayas mostly. I speak all three distinct dialects from these islands quite fluently, too.

Words to live by: Lots of favorite quotes but this one sums up what I stand for... “Integrity is doing the right thing, even when no one is watching.” -C. S. Lewis

Fun Fact: I am a creative. I worked as a jewelry designer for at least 2 companies in Cebu. I majored in advertising in college.

Find me at: The Coffee Steam and The Mere Christian

Brad Mook

Chief Financial Officer (aka - The Numbers Guy) since the very beginning

Currently lives in: Horsham, PA

Role at BBH: Chief Financial Officer

When not working at BBH: Brad is also an investment manager with SEI Investments by day and was an equity research analyst for 15 years prior to joing SEI. He is the proud father of four children and enjoys coaching sports, fitness and reading.

Fun Fact: Brad is also the intro voice and producer for Colleen's podcast, Be Bold, Be Brave, Be YOU!

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