Baby Be Hip was established by Colleen Mook in 2002 after the birth of her first child, with the goal of putting a stylish and fun spin on essential items for new moms. From its origins in her Bryn Mawr, Pennsylvania, basement with a single product—the ever-popular personalized burp cloths—the business has grown into a 2,000-square foot facility in Horsham, Pennsylvania, with five employees, dozens of products, and thousands of customers.
Baby Be Hip operates on a foundation with four cornerstones: (1) our merchandise is high quality, (2) ordering and follow-up is easy, (3) customer satisfaction is our ultimate goal, and (4) we give back to our community. We have regularly donated products and profits to select organizations through the years, including hospitals (e.g., The Children’s Hospital of Philadelphia), schools (e.g., Easter Seals), and various charities (e.g., National MS Society).
Take a behind-the-scenes look at the magic behind Baby Be Hip and hear from some of our customers.
Baby Be Hip Team |
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Colleen Mook
Colleen is the founder and President of Baby Be Hip. Colleen graduated from Villanova University with a Bachelor of Science degree in Marketing and spent the first seven years of her career in the reinsurance industry in New York and Philadelphia. After her first child was born, Colleen applied her big-city corporate experience in a new context and became an entrepreneur, starting Baby Be Hip. She has taken an active leadership role in her community, including speaking on her experiences with the special needs of her daughter Ellie and educating children about differences, respect and tolerance. Colleen is also a co-founder of Sunshine Hope, an enterprise focused on empowering kids to overcome challenges and become happy, fulfilled adults. Her most important pastime, however, is raising her four incredible children. Colleen’s favorite aspect of Baby Be Hip has been the relationships she has developed with her many repeat customers, who serve as daily reminders that customer service is paramount. |
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Shukran Samsudeen
Shukran is a premier seamstress who has created beautifully sewn and embroidered products for Baby Be Hip for more than eight years. Shukran hails from Sri Lanka and lives in Ardmore, Pennsylvania, and has a loving husband and three beautiful children. Shukran is also an accomplished cook who specializes in Sri Lankan and Indian dishes and makes the most fabulous fish cakes. |
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Rimzim Devgan
Rimzim joined Baby Be Hip in 2011. She users her experience working in the garment district of Manhattan and her Masters degree in fashion design to create and sew beautiful items for Baby Be Hip. A self-described “Jane of all trades and master of some”, she’s very resourceful and a terrific crafter and is helping expand Baby Be Hip’s product offering. Originally from India, Rimzim is a proud and happy mother of two kids. |
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Ali Strauss
Ali is a graduate of the Tyler School of Art in Philadelphia and has a BFA in Ceramics. She also holds her Teaching Certification. In her free time, she enjoys relaxing with her family and friends and loves to go out to dinner, travel and cook. Ali joined the Baby Be Hip team in 2011 and helps with product design, order fulfillment and customer service. |
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Brad Mook
Brad co-founded Baby Be Hip with Colleen and serves as the company’s chief financial officer. He is an investment manager with SEI Investments by day, and was an equity research analyst for 15 years prior to joining SEI. Brad has earned the Chartered Financial Analyst (CFA) designation and a degree in Political Economy from Williams College. He is also a co-founder of Sunshine Hope, an enterprise focused on empowering kids to overcome challenges and become happy, fulfilled adults. Brad lives in Horsham, Pennsylvania, with Colleen and their four children. |
